GRAPHIC DESIGN: Parachute
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Brief
SoFar designed and developed a dynamic, innovative, and user-friendly website that reflects Parachute’s identity as an experimental space typographic playground and selling point of fonts. The website should include their extensive portfolio, highlight their accolades, and promote their creative hub, Typeroom®.
Product
Parachute® entrusted us with the redesign of their website to better reflect their identity as an experimental space and typographic playground. SOFAR developed an innovative online test environment for any type of font. The new website serves as a digital extension of their creative hub Typeroom®, a showcase of their extensive portfolio of custom type designs and as an eshop of fonts. It is worthwhile mentioning that this project was awarded with two international awards (by TDC68 and Communication Arts).